However, revealing customer satisfaction using big social data in the form of eWOM (electronic word of mouth) can be an effective way to better understand customers’ demands. There have been many studies on customer satisfaction that take quantitative survey approaches. Revealing customer satisfaction through the use of user-generated content has been a significant issue in business, especially in the tourism and hospitality context. The stunning hotel stands a few steps away from the holy Masjid A place of calm and replenishment to compose oneself for all that life’s greatest journey would require.Big social data and user-generated content have emerged as important sources of timely and rich knowledge to detect customers’ behavioral patterns. Undoubtedly Shaza Makkah is one of the most desired 5-star hotels of Saudi Arabia providing the true essence of the Silk Route and delivering the finest of eastern hospitality that welcomes the guest to where timeless tradition meets a glorious contemporary elegance. Shaza Makkah offers 251 beautifully appointed deluxe rooms, junior suites, one-bedroom suites and our signature Tiara residence overlooking the city and Haram. Like the great houses of before, we are honoured for you to step through our doors. Set within the immediate precincts, this five star luxurious property at the holy city of Makkah with magnificent views of Al Masjid Al Haram in the new Jabal Ka’aba district, we are only a few steps from every heart’s desire. Welcome to Shaza Makkah, an intimate cocoon of serenity and contemplation to compose oneself for all that life’s greatest journey would require.
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